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Common web analytics terms explained.


A Pageview is counted each time a user loads a page on your site.

Unique Pageviews.

Similar to a Pageview, but if one user loads a page several times it will only be considered one Unique Pageview.


A session is what occurs when a visitor arrives at the site, and then at some point closes the browser. If that visitor returns again, this is counted as an additional session.


If a user visits your site, and then returns at a later stage, this is counted as one unique User.

Bounce Rate.

If a visitor visits your site, and then leaves without visiting any more pages, this is a bounce. The percentage of visitors who bounce is your bounce rate. A common question among marketers and business owners is: what is a good bounce rate? There is no general rule. Bounce rates vary greatly between sites and industries. If you find a particular page with a very high bounce rate (+70%), this could be an indicator the visitors do not like the content or they are experiencing technical issues.

Conversion rate.

One of the most important metrics to monitor is your site conversion rate. A conversion rate is the percentage of Users completing a desired action. The action could be filling out an inquiry form, downloading a product, or buying something from you. If you receive one hundred visitors, and three of these visitors complete a sale, this would be a three percent conversion rate.


Goals are custom goals you can set up within Google Analytics to track particular business goals or targets you may have for your site.

Common goals to set up include newsletter signups, product downloads, inquiry form completions, and so on.


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