247 Call UsFlowers Online 1999wwwfromyouflowerscomDelivered Today Beautiful Fresh

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3. Display URL. You have 35 characters for a custom URL that will be displayed to users in the search results. Display URLs are great as you can actually display a different URL to the users than the URL of the page they will arrive on. You can take advantage of this to encourage more users to arrive on your site.

Ive listed below some winning ads so we can see why they are so successful:

Logo Design ® *SALE* $49


100% Custom-Made Special USA Sale

100% Money Back. Order Online Now…

Injured in an Accident?


You May Be Entitled to $10,000 +

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Flowers Online - $19.99


Delivered Today Beautiful & Fresh!

"Best Value Flowers" - CBS News

In each of the above, we can see some similarities. Each ad has:

- An interesting headline. Each ad captures the curiosity of the user, through use of special characters, asking a question or posting a competitive offer right in the headline.

- Clear benefits. Each ad has a compelling offer in addition to the core product or service being sold, making the ad stand out from the search results, such as a no-risk, money-back guarantee, same-day delivery, or a free evaluation.

- A clear call-to-action. The first two ads make it clear what the next step should be. In the third ad, the call-to-action is not explicit, but it is obvious. By having “Online - $19.99” in the headline, and “Delivered Today”, it is clear the user can order flowers online to be delivered the same-day.

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